In traditional SEO you hire a firm to move your site up in Google/Yahoo/Bing under a variety of keywords. To start, someone from the SEO firm goes over your web site and gives you a few recomendations regarding keyword usage on your pages. They then begin link building campaigns and work on moving your site higher under specific keywords in your industry. A typical fee for this service is $1,500/MTH. Some firms may charge half that and others may charge 10x that amount.

Let’s compare money spent for product/services returned,

$1,500/MTH of traditional SEO gives you one SEO campaign for your already built web site.

$1,500/MTH of SEO Monopoly gives you 15 new web sites in your industry on 15 hosts, 30 blog posts a month, 15 SEO campaigns, as well as a major SEO boost for your aready built web site.

An SEO Monopoly is about building a network in your industry. It is not a simple campaign to push one web site higher in the search engines. Our starter package is $450/MTH. If you went to an SEO firm and asked them to quote you on what is included in our starter package they would likely give you a price that is 5x – 12x higher. They would also ask you to sign a six to twelve month contract and request a setup fee to build/host the sites.

>>> Our pricing is low because building SEO networks is our specialty.
>>> We do not ask you to sign long term contracts because we know you will be happy.

If you are interested in the possiblities of forming an SEO Monopoly in your niche please click here for more information.

First of all it’s important to remember that forming an SEO Monopoly is not a “white hat” or a “black hat” strategy. It is simply a diversification strategy. Why diversify? You might place a link in the wrong place… Your IT guy could make a change to the site that draws a penalty… You may have a competitor that decides to post spammy links your way thus get your site banned in Google… It’s an environment that cannot be controlled no matter how hard you try. Your only option is to roll the dice or diversify.

The difference is waking up one morning and losing 80-100% of your organic traffic. Or waking up one morning and losing 10-20% of your organic traffic.

So, let’s get started.

Things you will need,

1) New domains or domains not currently in use (dot com preferably).
2) Multiple web hosting accounts in different locations around the U.S. or World. (preferably shared hosts and no dedicated IPs)
3) No more than three domains per host (1 per host is ideal).
4) A blogger that will post unique content that people will want to read. Post should be made twice a month or more.
5) Site designing capability. WordPress is great and you always have the option of using free templates if you do not have the resources to create custom designs.
6) A proven system for building external links to your sites on a regular basis.

Example

So, let’s say you specialize in selling wine making kits and supplies. You probably have some very important keywords like, “Carboy”, “Wine making yeast”, “How to make wine from home”, “Wine making kit” etc. Your site, let’s call it houseofwinemaking.com may currently be on the front page and even top 3 under all of these keywords. These rankings are probably responsible for more than half of your sales. Losing them would be catastrophic for your business. So, it’s time to start registering new keyword domains like “makingwinfefromhomeisfun.com” , “carboyfaq.com” etc. You begin blogging on these sites and work on moving them to the front page of the search engines. Remember, as far as the search engines are considered these sites are totally independent of yours. Obviously you want visitors at carboyfaq.com to ultimately purchase a carboy on houseofwinemaking.com To do this you typically install a script that post unique ads on each post of your blog. So, on carboysfaq.com a series of ads that talk about the amazing Carboy selection at houseofwinemaking.com These ads will need to link to houseofwinemaking.com If you prefer to be ultra-safe you can use flash text ads so the search engines don’t follow the links. However, most prefer to keep the links natural as they are coming from an independent niche site with unique content. Pretty much universally considered a good thing in the SEO realm.

Now it’s a different story. You wake up and your domain has suddenly fallen out of the top 30 under all keywords. It’s ok… The independent niche sites you built are continuing to drive organic traffic to your product pages. There is no reason to take houseofwinemaking.com down as it is continuing to process orders. Plus within a few months things could adjust back to normal and the site may regain some of those rankings. So, we keep up houseofwinemaking.com which is still receiving a lot of organic traffic from all of the niche sites we built. We should also consider launching a new brand domain just in case this one doesn’t rebound. An inconvenience? Yes. The death of your online business? Not even close.

Diversifying plays two major roles,

1) Drives more traffic to your site now.
2) Protects you from uncontrollable circumstances later.

“It seemed like a good idea to register them and we plan to build them out but just haven’t been able to get around to it.”

SEO Monopoly is the perfect way to get around to it. We setup hosting for each domain on a seperate host, design the sites, update them twice a month, move them up in the search results, and funnel the visitors to your main URL. All for $100 – $150/Month per site. That is hard to beat and nearly impossible to pull off that kind of cost internally. Plus no long term contracts and a really cool tool that allows you to track results.

Please click here to request more information.

#1 = keyword dot com
#2 = keyword dot net
#3 = keyword with additional word dot com (the additional word should be genaric like news, blog, info etc)
#4 = keyword dot org
#5 = keyword with dashes dot com
#6 = keyword with number dot com (the number should be one digit in front of domain, exp 4domain.com

There is no question that in Google the keyword without dashes dot com gives you a large amount of leverage. However, it is rare that the keyword dot com is available. So, if # 1 is taken then we go to # 2 and so on so forth.

There are companies involved in the retail industry that are SEO savvy and have recently become aware of the SEO Monopoly concept. Basically, they are trying to figure out how to implement the SEO monopoly formula into their online marketing efforts. This will greatly depend on three things,

1) Budget

2) Size of product database

3) Competition

So, for our first example let’s take a more niche online retailer. Crecsent Chocolates specializes in selling Chocolate Covered Strawberries online. So, this example is highly niche but believe it or not is also highly competitive. If we add a keyword like “recipe” then the competition goes way down, rightfully so. Add a keyword like “Delivery” and the competition sky rockets. Typically in a case like this you would launch new domains like,

buychocolatecoveredstrawberries.com
shopchocolatecoveredstrawberries.net
shoppingforchocolatecoveredstrawberries.com

You would then work on SEO Monopolies under keywords like, “Order Chocolate Covered Strawberries Online” and once established move on to central and highly competitive keywords such as, “Chocolate Covered Strawberries Delivery”.

This is a straight forward example since they only offer one product. BUT….. What if you represent a large retailer and offer thousands, maybe even hundreds of thousands of products online? Here is the answer.

You build SEO Monopolies around your product categories and blog about individual products. There are many different ways to do this. Let’s take Home Depot for example.  They have 15 master categories like Lighting, Gardening, etc. They then have 10-40 sub categories in each master category. Bath for example is a master category and Bathroom Lighting is one of the sub categories in Bath. A company of this size would likely form SEO Monopolies under their sub categories. This would mean new sites built around “Bathroom Lighting” for example. In those sites it would be important for the on site SEO to be crisp and there would need to be alot of blogging about individual products in the Bathroom Lighting category.

The overall goal here would be when someone Googles “Hampton Bay 2-Light Flush Mont” for example they would control multiple sites on the front page of search results. Once the visitor is browsing one of these sites they find random text ads encouraging the visitor to find the product at homedepot.com

That is SEO Monopoly! Pretty Cool!

Let’s say you run a Wellness company. You specialize in creating custom wellnes programs for your client’s employees. You want to create several SEO Monopolies under important keywords.  Your short term goal may be keywords like,

“Wellness Companies USA”
“List of wellness companies”
“Wellness Programs at work”

All of these keywords get traffic according to Google and they would be good short term goals for an SEO Monopoly campaign. A long term goal within this niche would probably be keywords like,

“Wellness Programs”
“Wellness Companies”
“Employee Wellness”

These keywords get more traffic, are more competitive, and will take longer to create an SEO Monoply. Therefore you would classify these keywords into your long term SEO Monopoly strategy.

So, the theory here is that you can create multiple subdomains off of your domain and create an SEO Monopoly. Since you own a lawn care business in Charleston you are probably going after keywords like Charleston Lawn Care, Charleston Lawn Service, Charleston Yard service etc. So in theory you would create these subdomains charlestonlawncare.jerryslawnservice.com , charlestonyardservice.jerryslawnservice.com etc. Then you start SEO campaigns for all of these subdomains and ultimately occupy multiple positions on the front page of Google/Yahoo/Bing when someone types in “Charleston Lawn Care” or your other keywords.

This would likely be more effective then trying to create an SEO Monopoly using subdirectories, but there are still alot of holes here. Unique domains on seperate hosts will almost always rank higher.

Google likes variety.

When someone Googles “Charleston Lawn Care” they don’t want to offer multiple listings from basically the same site. The subdomains will all be interlinked with your main domains, on the same host, etc. If you go this route in any industry that is remotely competitive you will likely end up with your subdomains ranking on the 3rd to 15th pages under your keywords. Even if you launch seperate SEO campaigns for each subdomain and keep each one independently updated.